Tata Motors is celebrating a major milestone in its SUV journey. The automaker has recently crossed the 2 million SUV sales mark in India, and to commemorate this achievement, it has launched the ‘King of SUVs’ festival. As part of this celebration, Tata Motors has announced significant price reductions for its flagship SUVs, the Harrier and Safari.
Tata Harrier and Safari price discounts up to 1.4 Lakh
Price Cuts Across the Range
Both the Tata Harrier and Tata Safari have seen price cuts across all variants. The Harrier now starts at Rs 14,99,000, while the Safari’s base price is now Rs 15,49,000 (both prices ex-showroom). These reductions represent a significant saving of Rs 50,000 for the Harrier and Rs 70,000 for the Safari compared to their previous starting prices.
To provide a clearer picture of the price cuts, we’ve compiled the following tables:
Tata Harrier Price Cuts
The Tata Harrier Models have the following discounts available:
| Variant | Old Price (Rs Lakh) | New Price (Rs Lakh) | Discount (Rs Lakh) |
| Smart | 15.49 | 14.99 | 0.50 |
| Smart (O) | 15.99 | 15.49 | 0.50 |
| Pure | 16.99 | 16.29 | 0.70 |
| Pure (O) | 17.49 | 16.79 | 0.70 |
| Pure + | 18.69 | 17.99 | 0.70 |
| Pure + S | 19.69 | 18.49 | 1.20 |
| Pure + S DK | 19.99 | 18.79 | 1.20 |
| Adventure | 20.19 | 19.69 | 0.50 |
| Adventure + | 21.69 | 20.49 | 1.20 |
| Adventure + DK | 22.24 | 21.04 | 1.20 |
| Adventure + A | 22.69 | 21.49 | 1.20 |
| Fearless | 22.99 | 22.49 | 0.50 |
| Fearless DK | 23.54 | 23.04 | 0.50 |
| Fearless + | 24.49 | 23.99 | 0.50 |
| Fearless + DK | 25.04 | 24.54 | 0.50 |
Tata Safari Price Cuts
The Tata Sarafi Models have the following discounts available:
| Variant | Old Price (Rs Lakh) | New Price (Rs Lakh) | Discount (Rs Lakh) |
| Smart | 16.19 | 15.49 | 0.70 |
| Smart (O) | 16.69 | 15.99 | 0.70 |
| Pure | 17.69 | 16.79 | 0.90 |
| Pure (O) | 18.19 | 17.29 | 0.90 |
| Pure + | 19.39 | 18.49 | 0.90 |
| Pure + S | 20.39 | 18.99 | 0.90 |
| Pure + S DK | 20.69 | 19.29 | 1.40 |
| Adventure | 20.99 | 20.49 | 0.50 |
| Adventure + | 22.49 | 21.29 | 1.20 |
| Adventure + DK | 23.04 | 21.84 | 1.20 |
| Adventure + A | 23.49 | 22.29 | 1.20 |
| Accomplished | 23.99 | 23.49 | 0.50 |
| Accomplished DK | 24.34 | 23.84 | 0.50 |
| Accomplished + | 25.49 | 24.99 | 0.50 |
| Accomplished + DK | 25.84 | 25.34 | 0.50 |
Why the Price Cuts?
While the official statement from Tata Motors highlights the celebration of 2 million SUV sales, it’s likely that there are other factors influencing this decision. The competitive landscape in the SUV segment is heating up, with rivals offering aggressive pricing and feature-packed models. By reducing prices, Tata aims to bolster its market share and attract a wider customer base.
Additionally, it’s possible that Tata Motors is looking to clear inventory of older stock to make way for new models or updates. This strategy often involves offering significant discounts to entice buyers.
Impact on the Market
The price cuts for the Harrier and Safari are expected to disrupt the mid-size SUV segment. With these reductions, the two models offer exceptional value for money, making them strong contenders against established rivals like the Hyundai Creta, Kia Seltos, and MG Hector.
It will be interesting to see how other manufacturers respond to this aggressive pricing strategy. We might witness counter-offers or new model launches to maintain their market positions.
Should You Buy Now?
If you’ve been considering purchasing a Harrier or Safari, the current price cuts present a compelling opportunity. However, it’s essential to weigh your options carefully. Consider factors such as your budget, desired features, and long-term ownership costs.
If you’re not in immediate need of a new car, it might be worth waiting to see if there are any further price reductions or new model introductions.
Key Considerations When Making a Purchase
You can factor in these considerations when planning to purchase a new car:
1. Budget
Determine your overall budget for the car, including on-road costs, insurance, and maintenance.
2. Features
Prioritise the features that are essential to you, such as safety tech, comfort, and connectivity.
3. Test drive
Experience the driving dynamics and comfort of both the Harrier and Safari to make an informed decision.
4. Resale value
While both models have strong brand value, consider the potential resale value when making your choice.
Tata Harrier and Safari: A Sweet Deal for SUV Lovers
Tata Motors has undoubtedly sweetened the pot for SUV enthusiasts with the recent price cuts on its flagship models, the Harrier and Safari. This move, coupled with the ongoing ‘King of SUVs’ festival, makes these vehicles even more enticing propositions.
Ultimately, the decision to buy a Harrier or Safari depends on your individual preferences and requirements. With the current price cuts, these SUVs offer excellent value, but it’s crucial to conduct thorough research before making a final decision.
FAQs
FAQs
1. How much is the price cut for Harrier and Safari?
The price cuts for Harrier and Safari vary depending on the variant. However, the starting prices for both Tata Harrier and Tata Safari discounts have been introduced as Rs. 50,000 and Rs. 70,000, respectively. Some higher variants offer even bigger Tata Safari and Tata Harrier discounts.
2. Why did Tata Motors cut prices on Harrier and Safari?
Tata Motors has attributed the price cuts to the celebration of its 2 million SUV sales milestone. However, increased competition in the SUV segment might also be a factor.
3. Are there any other offers on Harrier and Safari?
Apart from the price cuts, Tata Motors is running a ‘King of SUVs’ festival, offering additional benefits of up to Rs. 1.4 lakh on certain variants. These offers might vary based on location and dealership.
