On Wednesday, Tata Motors revealed its highly anticipated Curvv, a vehicle that has garnered attention since its concept debut at the 2022 Auto Expo.
The electric version, the Tata Curvv .ev, was introduced with great enthusiasm, carrying an initial price of ₹17.49 lakh (ex-showroom).
Everything About Tata Curvv
On Wednesday, Tata Motors unveiled its highly anticipated Curvv, a vehicle that has been generating buzz since its concept was first showcased at the 2022 Auto Expo.
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The electric version, the Tata Curvv .ev, made its debut amid much excitement, with an introductory price set at ₹17.49 lakh (ex-showroom).
Launch and Variants
While bookings for the electric Curvv will commence on August 12, the internal combustion engine (ICE) variants are set to launch after September 2.
Tata Motors has introduced the Curvv .ev with two battery options: a 45kWh and a 55kWh capacity.
Design and Personas
The Tata Curvv .ev boasts a ground clearance of 190 mm and a distinctively steep, sloping stance, giving it the look of a coupe. To cater to different customer preferences, Tata Motors has designed four distinct personas for the Curvv: Accomplished, Creative, Pure, and Smart, each tailored to resonate with unique customer profiles.
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- Accomplished: Symbolizes success, achievement, and overcoming obstacles.
- Creative: Represents a youthful, inquisitive nature with a flair for exploration.
- Pure: Focuses on a refined lifestyle, enjoying simple pleasures in the present moment.
- Smart: Highlights practicality, a results-driven approach, and sound decision-making.
Enhanced Driving Experience
A standout feature in the Curvv lineup is the addition of paddle shifters for the dual-clutch automatic (DCA) models, which enhances the driving experience.
However, the centerpiece of Wednesday’s launch was the Tata Curvv .ev, featuring fast charging capabilities that provide a 150 km range in just 15 minutes using a charger greater than 70W, which can be located via the IRA app from Tata Motors. The car also boasts a top speed of 160 kmph and accelerates from 0 to 100 in 8.6 seconds.
Interior Features
The interior of the Tata Curvv .ev showcases premium materials and craftsmanship, surpassing previous models. The spacious cabin is equipped with ventilated front seats, a smart digital steering wheel, a 10.25-inch digital instrument cluster, and a 12.3-inch infotainment touch screen.
Range and Battery Performance
For electric vehicle buyers, range is a crucial consideration, and Tata Motors addresses this by providing estimated real-world ranges for both battery options.
- 45kWh Battery: Expected to offer a range of 330 to 350 kilometers on a single charge.
- 55kWh Battery: Estimated real-world range of 400 to 425 kilometers.
Storage and Boot Space
The Tata Curvv features a generous boot space, starting with a base capacity of 500 liters, which can be expanded to a substantial 973 liters by folding down the 60:40 split rear seats. The electronic tailgate with gesture control, available in higher-end variants, adds a premium touch.
The Curvv .ev also offers additional storage in the frunk (front trunk) for smaller items.
Safety Features
Safety is a priority with the Tata Curvv, which comes standard with six airbags, ESP, ABS with EBD, and a host of other features like LED headlamps, flush door handles, power windows, and multi-drive modes.
To enhance pedestrian safety, the Curvv is equipped with an AVAS (Acoustic Vehicle Alert System), which emits soft sound alerts in crowded areas at speeds up to 20 km/h.
The top-end versions also feature ADAS 2 for added safety.
ICE Variant and Design Differences
Also showcased at the launch was the ICE variant of the Tata Curvv, which will be released on September 2.
The main visual differences between the ICE and EV versions are seen in the front grille and alloy wheel designs. The interiors of both variants are similar, featuring a 12.3-inch infotainment screen and a 10.25-inch MID cluster, with the primary difference being the interior color schemes.
Interior Space and Special Features
The Tata Curvv offers ample interior space with generous legroom for all passengers. The top variants of both the ICE and EV models are equipped with a panoramic sunroof.
Continuing its tradition of challenging terrains, Tata Motors took the Tata Curvv .ev on a climb to Sandakphu, 11,930 feet above sea level, following a similar path as the Tata Punch.
Final Thoughts
Overall, the Tata Curvv marks a significant advancement for Tata Motors, combining a sleek design, cutting-edge technology, and practical features to appeal to a diverse range of customers.
