Kia India, the renowned South Korean automaker, has announced a price increase of up to 3% across its vehicle range, effective from April 1, 2024. The decision comes as a response to the escalating commodity prices and rising supply chain-related input costs.
In an official statement, the company cited the “continuous increase in commodity prices, adverse exchange rate, and rising input cost” as the primary reasons behind this price adjustment. Hardeep Singh Brar, National Head Sales and Marketing at Kia India, acknowledged the challenges faced by the automaker.
“We consistently strive to deliver premium and technologically advanced products to our customers,” said Brar. “However, due to the continuous increase in commodity prices, adverse exchange rate and rising input cost, we are compelled to implement a partial price hike.“
Brar further assured that Kia India is absorbing a significant portion of the cost increase, minimizing the impact on customers and allowing them to continue driving their favorite Kia cars without a major dent in their pockets.
The price hike will affect Kia’s popular models, including the Seltos, Sonet, and Carens, which have garnered immense popularity among Indian consumers for their stylish design, feature-rich offerings, and impressive performance.
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Despite the price adjustment, Kia India remains committed to providing its customers with exceptional products and services. The company has achieved remarkable success in the Indian and overseas markets, selling almost 1.16 million units to date.
As the automotive industry grapples with global supply chain disruptions and fluctuating commodity prices, price adjustments have become a common trend among automakers worldwide. However, Kia India’s decision to absorb a significant portion of the cost increase demonstrates its dedication to customer satisfaction and long-term growth in the Indian market.
Customers planning to purchase a Kia vehicle are advised to make their decisions promptly, as the price hike will come into effect from April 1, 2024. With Kia’s reputation for quality, innovation, and customer-centric approach, the brand is expected to maintain its strong foothold in the Indian automotive market despite the price adjustment.
